Winner announced for the EACH design a choc box competition

From dinosaurs eating chocolate to Easter chicks - the winner of design your own chocolate selection box is…..

Earlier this year East Anglia’s Children's Hospices and Hadleigh Maid Chocolate launched a competition for children of 12 and under to design the outside of one of their delicious selection boxes. The winner would see their design for sale in selected stores and online raising valuable funds for the charity.

With over 200 entries it was a tough job to narrow down the best of the best and even harder to select the winner. The entries put a smile on everyone’s faces with dinosaurs eating chocolate to easter chicks, penguins, unicorns and chocolate bar cartoon characters. The judges were looking for something that worked with the EACH values and something that would be eye-catching on the shelves and online. Judging of the competition was carried out by Victoria Matthews, EACH, Gavin Bowie, Marketing Director at Hadleigh Maid and Natalie Morris of Brick Marketing

The final winner of the competition is Olivia who was presented with her prize during her school assembly on Friday.

"We are very proud of Olivia and her achievement, winning the Hadleigh Maid design your own chocolate box competition means a lot to her and we are all looking forward to seeing her artwork on the selection box when it is produced”


"The design fitted the space available on the front of the pack really well and it stood out for being cheerful and bright, bringing colourful rainbow rays of chocolate joy in an arc over the top of two children holding hands below a glowing and optimistic sun which all seemed very appropriate for the EACH cause" 

Gavin Bowie Marketing Director Hadleigh Maid 

The artwork has already been sent to the graphics team at Hadleigh Maid and is expected to be available for sale by September 2019 online at as well as in selected stores across East Anglia. 10% of all the sales from this box will be donated to the charity.

Thanks to all the entries we received from Elsenham Brownie Group, Woodhall Primary School, Hintlesham and Chattisham School and St Mary’s Primary School in Hadleigh.